“Love is the basics of anything”. These words of Albert Camus characterize the brand Van Cleef & Arpels the best, as this was love that gave the beginning of the company and then brought a world-wide fame to it. It was love at first sight, gracious French Estel Arpels and dreamer Alfred Van Cleef, whose fathers were cutting precious stones, got married in 1896 and in 2 years they opened their business. 10 years have passed and the family registered a trademark under their name, and in 1908 the first watch was released.
What exactly differed luxurious watches Van Cleef & Arpels from other previous and following renowned brands? The fact is that this company was producing jewelry first of all, that is why its watches were firstly luxurious jewelry items, a result of work not only great masters of watch mechanisms, but also artists. The daughter of the company founders Rene Pyusan developed various symbolic themes: her hand of the talented artist made fragile petals of the flowers flourish, figures of ballerinas, fairies, beloved get alive, butterflies fly – it is natural that all this was made of the best materials and precious stones. And when she visited a ballet fairy tale of Diagilev, an image of the tiny fairy with transparent wings like dragonfly has appeared in the watches.
In non-distant 1939 original wrist watches Van Cleef & Arpels received a world-wide popularity and fame. The boutiques, where wealthy people amazed by the beauty and reliability of the watches opened their wallets with pleasure and bought the masterpieces of the company, were opened not only in the luxurious quarters of the Old World cities, but also whole America. In the 50s of the last century Van Cleef & Arpels chronometers were produced in more democratic variants: there were models, where semi-precious stones, enamel, lacquer, pearl were used instead of diamonds. And they were not mistaken – the number of people wishing to buy Van Cleef & Arpels watches for the price with the discount increased in times. Simple field flowers made of not expensive stones flourish on the dials, but at the same time waterfalls and icebergs made of diamonds shine for wealthy people. Since 1999 the company became a part of the holding Richmont Group. Today the best specialists, who mastered such techniques as enamel drawing, cut of precious stones, their encrustation work with renowned watch manufactures for the brand Van Cleef & Arpels. The Swiss enterprise of the premium class Piaget produces tourbillions especially for the company, many modules and calibers are also created especially for this brand. And in 2005 a renowned in the sphere of painting artist Dominic Baron was invited to the company to paint dials. She “revived” dials by her talent and gave an opportunity to buy authentic Van Cleef & Arpels watches for an affordable price to every brand admirer. Due to Dominic the watches from this collection were given numerous awards. They are worn by the blue-eyed Princess of Monaco Charlize (a dial made of blue enamel was created especially for her) and possessing Oscar Robert Downey Jr. In general, the motto of the company “We simply offer the best…” justifies it. In 2012 Bals de legend collection has appeared. 4 renowned balls of the 20th century became alive in it: Petersburg ball (1903) – a swansong of Tzar dynasty; Venetian masquerade 1951, some costumes of which were drawn by Dali and performed by Christian Dior. This was also Capote ball in New York 1966, where Frank Sinatra and Marlene Dietrich were present; and a ball dedicated to the writer Proust in Paris. There are miniature pairs soaring in the rhythm of waltz instead of hands. There you can find pearls, gold, diamonds – everything for the lovers of exclusive luxury.
A famous line of watches High Jewellery impresses with findings of artists and designers. There is a dial laid with tiny flowers of precious stones in this collection, there are also such ones, the main adornment of which is a spread of diamonds. It is impossible not to remember the watches, where you can’t help looking at the night sky of Paris. And the dial rotates in such a way that the location of the constellations coincides with real, applied on the map. An original collection of watches Montres Haute Joaillerie includes either quartz or mechanic exemplars. There are models in the form of the flower, completely adorned with white diamonds with marking of the scale made of rose sapphires. But there are more affordable ones, which are not less beautiful watches with bracelets and cases as if made of light lace. It is interesting that these laces are made of steel. Our specialists will help you to choose and buy luxurious watches Van Cleef & Arpels with shipping and warranty from this collection in our shop. Les Cadrans Extraordinaires line represents the watches with the image of luxurious plants, tiny hummingbirds, which drink nectar out of diamond watches as well as butterflies, fairies, dragonflies. There are also Japanese and African motives sounding here, the fantasy of the artists transports us either to the Pole to white bears, penguins, icebergs, or to hot Africa to giraffes and hippos naturally made of diamonds on the luxurious pearl background. Romantic people, who can dream and love, artistic people provided with the ability to see and understand beauty will duly appreciate genuine wrist watches Van Cleef & Arpels and remember: everything has begun from love…